OREO has appeared to offer fresh hope to devastated cookie fans after axing a popular product.
Shoppers were heartbroken when the major brand announced it had shelved its beloved Pie Crust.
The cookie-based product was commonly used by bakers creating pies and desserts.
A spokesperson for Mondelez International, Oreo’s parent company, has not ruled out a potential comeback.
They told The U.S. Sun: “At the moment, we do not have further plans to reintroduce the OREO Pie Crust in stores, but we will continue to listen to our fans and have brought back limited-edition products by popular demand in the past.”
The spokesperson offered fresh hope by alluding to cotton candy Oreo's recent comeback.
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Oreo’s decision to discontinue its Pie Crust didn’t go down well with fans.
A Twitter user voiced their displeasure at hearing the news.
They raged: “I would appreciate it if you brought it back. This was uncalled for and happened without warning.”
Another disgruntled social media user said they couldn’t find it anywhere after looking in the store.
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A Twitter user named Emily Townsend (@etown73) said the item was “the best crust for a peanut butter pie."
It’s not the first time Oreo has disappointed its fans.
Nostalgic social media users have called for the return of the brand’s discontinued snack Oreo Sippers.
Oreo Sippers was axed in 2012, but it hasn't stopped fans from quizzing the cookie giant about a potential return.
Last month, one Twitter user asked if the snack would return to stores.
Oreo responded to the fan and it appeared they didn’t rule out a comeback.
They said: “Never say never. They might slip in again in the future.”
It came years after a petition was created on Change.org that urged chiefs to reverse their decision to axe the item.
Oreo Sippers could either be eaten as a wafer or used as a straw.
But, an item that has recently made a comeback after several years away is Oreo’s cotton candy-flavored cookies.
The flavor has made a return after first hitting the shelves in 2015 as a limited edition.
Its comeback has been welcomed by fans, with one commenting: “My favorite flavor. I’m so serious. Thank you, Oreo.”
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Meanwhile, The U.S. Sun reported that fans are calling on Unilever to bring back Popsicle’s Spider-Man-themed frozen treat.
Cheerios has confirmed that it has discontinued its maple version of the breakfast cereal.
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